Paid search can be one of the most effective demand-capture channels for ecommerce and brick-and-mortar retailers—but when margins are thin, even small inefficiencies can turn profitable campaigns into budget drains. are proven best practices for lowering cost per acquisition (CPA) and increasing return on investment (ROI) when running paid search for low-margin retailers.

Running a Demand Gen Video campaign can seem like a daunting task. In this tutorial, we'll demystify the process and of running a successful Demand GEn Video campaign, and show how small to medium businesses can leverage this powerful advertising tool effectively.

Small and Medium Enterprises are the backbone of the economy. SMBs account for nearly 2/3 of net new private sector jobs in recent decades.

A main challenge local businesses face is getting the word out to the community. Here are some tips small businesses can use to get customers to visit their business.

Here are five lead gen best practices your company should follow to help to grow and develop your sales pipeline with higher quality leads at a lower CPA.  The tips presented in this guide are proven best practices that will put your lead generation efforts on a solid path of growth and continued success.