Organic Search (SEO)

Search Engine Optimization (SEO), or Organic Search, is the process of taking steps to increase a site’s visibility on the search engine results page (SERP) when people search for products or services related to the business.

SEO combines technical optimizations, content optimizations, relevance and linking optimizations, and reputation management to make it as easy as possible for the search engines’ algorithms to find, index, and then match a site to a user’s query.

At Hallon Havre, we begin every SEO engagement with comprehensive SEO audit, where we test and analyze site performance and infrastructure to identify areas of opportunity. Once engaged, we take a three pronged approach to managing and optimizing a website's organic search visibility:

Optimizing the infrastructure of the website. This sends a signal to the search engines that the website is well-maintained, well-organized, and well-ordered, making it easy for the search engines to efficiently crawl the site’s content.

Optimizing the site's content. This makes it easy for users to find what they’re searching for, and allows the search engines to “understand” what the site’s pages are about.

Optimizing off-page elements, such as backlinks and domain authority. Having quality links back to the website sends a signal about how relevant the site is in the greater community. Think of this as a vote of confidence in the authority of the site.

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