Digital advertising for small business has evolved well beyond simple search and display ads. Today’s consumers discover brands long before they’re ready to buy, often through video content on YouTube, social media, and streaming platforms. For local businesses looking to grow efficiently, Demand Gen video ads are becoming one of the most effective digital advertising strategies available.

Running a Demand Gen Video campaign can seem like a daunting task. In this tutorial, we'll demystify the process and of running a successful Demand GEn Video campaign, and show how small to medium businesses can leverage this powerful advertising tool effectively.